Website Compliance is just a thread which binds every one together. Here are some general points to be followed. No hard & fast. Simple yet very much important.
• SSL should be tagged on merchant website with Green padlock on every page of the website
• SSL validates at least 365 days or nearby, you can check this on sslchecker.com
• There should be 24*7 working TOLL FREE customer support number on website
• Merchant toll free should have a greeting of the company name in IVR, or merchant should be answering the call by using the company name in greeting line. This must be verified at least twice or more
• Toll free number or contact number along with customer support mail should be mentioned on the top of website
• Merchant website should be upgraded with all terms, plan, polices(refund & chargeback)
• Toll free number should be Verified
• Performance Bond should be accepted by merchant & he/her should give that in written
• About us page of the website must not use any line which is not true or misguiding, like We are 5 years old company, Well established company in USA UK….etc
• Merchant website must not have any other address which is not related the merchant, we need the documents of that address, else get this removed
• Policy procedure on customer service and return and charge-backs, How they will control their charge-backs
• Trade license (Mandatory in case of Pvt Ltd and Partnership firm)
Not applicable for Proprietorship
Kindly do remember that this is just small list of things and it may me modified, changed according to the Merchant Categories, Every vertical of the business has a little set of addition apart from all the above mentions points,
Compliance should be taken as a positive sign it not only increases the trust of the customer but also enhances search engine visibility
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